If you want people to read an article you write, or watch a video you post, just make sure that the title has the word, “Success” in it. (I know. I just did that. Did it work?)
Fortunately, I am not attracted by these headlines that really reel the readers in, (preferring, instead, articles with photos of celebrities without make-up), but Success Articles abound:
The Bill Gates Plan: Five key attributes of the Successful Person.
Superstar Managers: How They Achieve Success and Become CEOs
It’s not hard to find these — just pop onto Linked In and look at the top 5 stories, most of which have a minimum of 50,000 views. One time, I wandered over just to see what the writers were actually saying, which is, predictably, not much.
A lack of valid and intelligent content, however, is no guarantee that people will click away. Sometimes, when I look at the YouTube videos with the million-plus viewers and compare them to the ones with a few thousand or so, I wonder, “Cats running into windows are always funny, but don’t people want to know about alternative news information contrary to what they’re fed from corporate news stations?”
Speaking of clicking, I would appreciate it if you would follow the link for the rest of the story, Longing for Success, at my BeliefNet blog, Commonsense Christianity. Regular readers know that I am only able to post a teaser, and am most grateful for the readers who ingest the entire article.
If you are a Christian, you are being subtly — or not so subtly — manipulated into thinking that a love of God and a desire for a lot of money can go hand in hand. Don’t think so? If you’ve ever attended a business seminar and found yourself nodding in agreement, you might question whether or not you were being manipulated.